Not all charities are created equal, and this is certainly the case when it comes to which charity brand has the best brand awareness.
In a recent omnibus (October/ November 2019) respondents were asked to volunteer the charity brand names that came top of mind. From these responses, a list was constructed of the top charities that respondents were aware of (unprompted).
The top 10 Charities are listed below.
October Omnibus 2019 –N=1000 Nationally Representative.
November Omnibus 2019 –N=1000 Nationally Representative.