Doppler™, utilises research and TEG’s first-party data to help you
identify, enrich and activate ‘look-alike’ targetable audiences at scale.
based on primary research.
with first-party data.
audiences at scale.
OVER 1 MILLION
Access a large research panel of responsive consumers.
OVER 200 PROFILE
Regularly profiled respondents.
1ST PARTY DATA
100% first-party data.
A RICH DATA SET
Augment research segments with rich first-party data.
BEST IN MARKET
Helping clients target audiences more effectively.
BUILDING A RICHER
Doppler™ addresses a number of challenges faced by many marketers:
- how can they accurately identify the characteristics of their consumer market;
- how do they best reach a scalable target audience;
- and what data they are able to trust to help with these decisions.
With Doppler™ advertisers can target audiences based on motivation, intent, attitude and awareness, along with the usual attributes like age, gender, location and behaviour. When combined with TEG’s data set of 16m, these attributes create audience scale appropriate for many advertisers to digitally target across content, social platforms and connected TV.